Ron Goch
The Telios Group
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Administrators Book Recommendations

February 28th 2006

The following are 70 book recommendations – from A to Z – collegiate athletic administrators from around the country sent to me via e-mail.  I started to place an asterisk by each book I’ve read and realized you’d quickly figure out how much time I invest reading business books!
 

My top five favorites from this list are: 1. Bible; 2. Good to Great, 3. As a Man Thinketh; 4. Execution; 5. The Success Principles.
 

If you’re looking to improve your meetings and you haven’t read, “Death by Meeting,” I encourage you to check it out.
 

“Managing Up” was written by Rosanne Badowski, who was formerly Jack Welch’s “assistant,” and the sub-title is “How to Forge an Effective Relationship with Those Above You.”  If improving the relationships above you is important to you and you haven’t read “Managing Up,” it’s well worth your time.
 

Enough said.  On to the list of 70!
 

A Whack on the Side of the Head, Von Oech
As a Man Thinketh, Allen
Bible
Create Your Own Future, Tracy
Crossing the Chasm, Moore
Death by Meeting, Lencioni
End of Advertising as We Know It, Zyman
Endless Referrals, Burg
EVEolution, Popcorn and Marigold
Execution, Bossidy and Charan
Focal Point, Tracy
Focus, Ries
Free Prize Inside, Godin
Get More Referrals Now, Cates
Getting Things Done, Allen
Getting to Yes, Fisher and Ury
Good to Great, Collins
Go Team, Blanchard, Randolph, Grazier
Guerilla Marketing, Levinson
Gung Ho, Blanchard and Bowles
How to Be Like Mike, Williams
How to Win Friends and Influence People, Carnegie
Hug Your Customers, Mitchell
Ice to the Eskimos, Spoelstra
1ndispensable, Callaway
In Search of Excellence, Peters and Waterman
Jesus, Life Coach, Jones
Kingdomality, Bowles, R. Silvano, S. Silvano
Life Balance, Weiss
Managing Up, Badowski
Marketing Outrageously, Spoelstra
Mr. Shmooze, Abraham
Never Wrestle With a Pig, McCormack
On the Ball, Carter
Purple Cow, Godin
Question Based Selling, Secrets of, by Freese
Rules for Revolutionaries, Kawasaki
Selling the Invisible, Beckwith
Sole Influence, Wetzel and Yaeger
Sport Marketing, Mullin, Hardy Sutton
Straight from the Gut, Welch
Swim With the Sharks, Mackay
The Big Red Fez, Godin
The Effective Executive, Drucker
The 80/20 Principle, Koch
The Fred Factor, Sanborn
The Little Red Book of Selling, Gitomer
The Man Who Mistook His Job for a Life, Lazear
The Millionaire Next Door, Stanley
The Big Moo, Godin
The One Minute Manager, Blanchard and Johnson
The Patterson Principles of Selling, Gitomer
The Referral of a Lifetime, Templeton
The 7 Habits of Highly Effective People, Covey
The Success Principles, Canfield
The 21 Irrefutable Laws of Leadership, Maxwell
The 22 Immutable Laws of Branding, Ries
The Tipping Point, Gladwell
The Wealthy Barber, Chilton
The Wisdom of Team, Katzenbach and Smith
Think And Grow Rich, Hill
Think Like Your Customer, Stinnett
Time Traps, Duncan
Unleashing The Ideavirus, Godin
Veeck as in Wreck, Veeck and Linn
Who Moved My Cheese, Spencer
X-Factor, The, by Reck
You are the Message, Ailes
You Can If You Think You Can, Peale
Zap the Gaps, Blanchard, D. Robinson, J. Robinson
 

Your turn to take a swing…
 

I’d be interested to see your all-time favorite five business books and what one business book have you read – and recommend – that we did not include on this list?
 

All the best,
 

Ron Goch
The Telios Group

Comments (2) | Permalink


2 Responses to “Administrators Book Recommendations”

  1. Brian Satran says:

    I was very glad to see ‘Guerilla Marketing’ made the list of important and influential books. I first was introduced to this book by a marketing professor in college and now I swear by it. It is the perfect read for anyone looking to improve their current marketing campiagn or even come up with new ideas all together. It is a quick and easy read and you will be glad that you took the time to check this book out.

  2. Dave Champlin says:

    Great List!

    I have read 17 of the books on your list. 12 of them I have read them on than once. 5 of them have been read over three times. My favorites are Jon Spoelstra’s books, but the book that has made the biggest impact this year on me and my department is the “Purple Cow”.

    The best new business book to read is: Blink

    Let’s keep dreaming!

    Champ

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