Ron Goch
The Telios Group
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Invest in a Great Mascot
March 17th 2008
Not all sports teams see the value of investing in a great mascot, but those teams that do make the investment benefit in many ways.
A mascot traditionally is a part of the in-game entertainment, but those teams that engage a mascot in every phase of its business benefit the most.
Whether it’s a timeout skit, a community appearance, engaging fans in the upper deck, assisting with closing a corporate partnership, entertaining season ticket holders, performing at a birthday party, or simply mascot bloopers, mascots can entertain, generate revenue, extend your brand messaging, and create excellent visibility and awareness for a sports organization.
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Mascots Have Become a Staple in Sports
September 5th 2006
Here’s an interesting article on how mascots have become a staple in sports today.
Check out the article and see if there’s an idea or two that assist you with how you’re utilizing your team mascot at sporting events and in the community.
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Ron Goch, The Telios Group
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