Ron Goch
The Telios Group
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Branding in Promotional Codes
June 15th 2006
I recently enjoyed a sandwich at Subway and picked up a coupon from the counter that offered a discount to a Fourth of July fireworks show. On the coupon, it stated “Use promo code ‘Eat Fresh’ to get $5.00 off tickets online…”
It’s pretty clever of Subway to utilize the promo code as an opportunity to build upon its brand by placing their slogan / branding statement in the promotional code.
The next time you offer an online ticket discount, try using your marketing slogan or branding statement as the code.
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Ron Goch, The Telios Group
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