Ron Goch
The Telios Group
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Biggest Ticket Giveaway in NCAA History
March 30th 2007
I read an advertisement in the USA Today promoting “The biggest ticket giveaway ever in NCAA history.”
Sounds pretty impressive and it is.
Pontiac is going to send 100 fans to see the 2007 NCAA Men’s Final Four.
In an effort to create foot traffic at each of its Pontiac dealerships, fans will need to go to their nearest Pontiac dealership to pick up a game piece.
Once they have their game piece, fans will need to enter the code from the game piece online to see if they’ve won Final Four tickets.
This is a great strategy for creating foot traffic for your sponsors, and one you may want to consider when developing your next sponsorship.
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Ron Goch, The Telios Group
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