Ron Goch
The Telios Group
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Ask the Question

March 1st 2006

Today, ask the question “How will this help us sell more tickets?”  When in a meeting and someone suggests a promotional activity, a community relations program, an advertising strategy, a radio remote, a marketing activity…ask, “How will this help us sell more tickets?”
 

All day long, as ideas and issues are raised, asked the question.
 

While discussing a new web site design, ask the question.
 

When you’re informed a news release will be sent, ask the question.
 

If you hear about an administrator, player/student-athlete, or coach will be making a public appearance, ask the question.
 

The more you apply this question with all you and your organization does each day, the more you will find ways to sell tickets and maximize each of the ticket sales opportunities available to you and your organization.
 

Your turn to take a swing…
 

What existing programs or activities – in your department or in another department within your organization – will be implemented this week that you could add a ticket sales component?
 

All the best,
 

Ron Goch
The Telios Group

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