Ron Goch
The Telios Group
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Always Include Your Logo
August 22nd 2006
I recently checked into a hotel and asked about local restaurants in the area. The hotel had prepared a list of restaurants in the area that included directions from the hotel.
I was impressed the hotel took the time to create the one-sheet restaurant guide and went a step further by providing directions.
The hotel, however, printed the restaurant list on a plain white sheet of paper and missed a great branding opportunity. No hotel logo, address, phone number and web site. It was also poorly photocopied on a piece of paper.
My tip here would be to place this great guest resource on the hotel’s letterhead which would include their logo, address, phone number and web site.
Is there an opportunity to spin off this resource the hotel has provided and do something similar for your season ticket holders and/or fans? Could you send them a stadium or arena map that includes the food vendor locations, team shop, family fun zone, and other areas of interest?
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Ron Goch, The Telios Group
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