Ron Goch
The Telios Group
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A Food Drive to Sack Hunger

November 8th 2006

Here’s an idea for those looking to increase home game attendance, but do it in a way to assist the community with a food drive.
 

You could host a food drive prior to one of your home games – this could be one week leading up to the game or a few hours prior to kick-off – where fans have the opportunity to bring two cans of food and receive a two-for-one offer, a buy two get two, or a buy one get one ticket offer.
 

If you’d simply like to increase attendance at your game and paid tickets is not a concern for this promotion, you could offer a complimentary ticket for (determine an appropriate number) canned food items donated to your local food bank.
 

You could position food bank barrels near your ticket office for food drop off (as well as near each gate entrance for season ticket holders), and you may want to send a letter your season ticket holders encouraging them to bring canned food to donate to the food bank, as well as encourage them to bring a friend who could donate canned food and join them at the game.
 

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Ron Goch, The Telios Group 
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