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23 Strategies to Increase Group Ticket Sales

June 22nd 2009

I’d greatly appreciate receiving feedback on “23 Strategies to Increase Group Ticket Sales”

Here’s a free chapter – along with the table of contents and introduction – you can download and read from “23 Strategies to Increase Group Ticket Sales”  Thank you!

23 Strategies to Increase Group Ticket Sales – Windows users 

23 Strategies to Increase Group Ticket Sales – Mac users

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Comments (7) | Permalink


7 Responses to “23 Strategies to Increase Group Ticket Sales”

  1. Gail Sideman says:

    I love the concept of incorporating group ticket sales strategies for any level team.

    Group ticket sales would help clubs better relate and communicate with segments of their fan bases, honor segments of fans at different times of the year, generate publicity and buzz and most importantly for the teams, sell tickets.

  2. TimNATC says:

    Ron you have done it again. You have created a comprehensive guide to selling group tickets. The examples with links is a great resource. This is a must have for anyone who is in group sales or who is learning the ticket sales business.

  3. Darren Heitner says:

    Don’t tell my girlfriend, but I may have to check out Nurses appreciation night next time the Marlins decide to put it together.

    Joking aside, this looks like it will be a very informative book from an author who surely knows what he is writing about!

  4. Jason Sprenger says:

    Ron is a singular talent today – someone who can synthesize many various bits of information into ideas and concepts that truly deliver value to people and organizations. This book is no different. It’s a highly recommended read.

  5. Kurt Esser says:

    Thorough…good information in a time when school are cutting marketers…marketers better read this!

  6. Emmett Jones says:

    In a time when everyone is looking to increase revenue, Ron’s thoughts on increasing group ticket sales are more than refreshing, they’re necessary.

    Volunteer Appreciation Night…during National Volunteer week? I believe that in and of itself is severely underutilized by today’s sports teams, and has the potential to bring large groups of people into the stadiums, due to the various volunteer organizations.

    Marketers need to be thinking outside the box, and streamlining their “inside the box” ideas. I think with this book, they can learn to do that.

  7. Julie Davis says:

    VERY timely. A question was recently posted on Linkedin about incentivizing people to buy sports tickets. This response stuck me more than any other:

    “Right now, I would have to pay something close to a quarter of my weeks salary to take my wife and kids to a game, including parking, hot dogs and drinks, etc. Think about that. Close to a quarter of a week’s salary for a night at a game with my family.”

    Group offers make a real impact on the individual, not just the group. They can help a team build goodwill and loyalty while serving the community.

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