Ron Goch
The Telios Group
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What Can We Do For Manly Men?
January 24th 2007
Q. I read The Telios Group blog post “Real Manly Men Aren’t Afraid,” and although your blog – unlike the Question of the Day blog and the Telios Tips blog – isn’t always about sports, I thought I’d pose the question, how can we use sports to extend this public service announcement and inform and educate through sporting events?
A. Great question and a great opportunity! Since my blog post yesterday in The Telios Group Blog, I visited the National Cancer Institute web site where I found several links to resources and facts, as well as information on prostate cancer screening and testing.
In addition, I learned about a neat initiative that actually involves sports and may be one strategy to get us started with building awareness of the benefits of prostate cancer screening. The program is called The Drive for Prostates Health and is part of the Sports Legends Prostate Cancer Projects.
Looking back to the past year alone, some of the people in sports that made the news due to prostate cancer included Ken Griffey, Sr., Heavyweight boxing champion Floyd Patterson, Tiger Wood’s Dad (Earl), Texas Rangers hitting coach Randy Jaramillo, and most recently, Jim Karvellas, a longtime broadcaster of NBA games and PGA tournaments, died at 71 of complications of prostate cancer on New Year’s day.
As we look ahead to Father’s Day, there may be some natural tie-ins between sports and increasing the awareness of prostate cancer screenings. If sports teams partnered with The Drive for Prostates Health, they could make themselves available as a site where “The Drive for Prostate Health” screening mobile could be available at various sporting events.
The opportunities are aplenty and I encourage all of us to explore ways we could all collaborate to inform and educate people in our communities.
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Ron Goch, The Telios Group
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