Ron Goch
The Telios Group
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Web Site Coordinator

September 20th 2006

Q. Unlike professional sports teams, not all college athletic programs can afford to have a full-time web site coordinator. What one or two things could a college athletics department easily implement to make an impact on its bottom line?
 
A. First, ensure you’re maximizing the sales of your sponsorship inventory available on your web site. Second, maximize online ticket and merchandise sales.
 

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Ron Goch, The Telios Group
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