Ron Goch
The Telios Group
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Web Only Ticket Offers

January 9th 2007

Q. We’d like to begin offering web only discount offers to our fans and curious to know if this would have any negative effect on our season ticket sales?

A. Many sports teams offer exclusive web-only ticket offers, which is now common practice for many businesses, and it hasn’t impacted season ticket sales in a negative way.

Most sports teams have attractive season ticket holder benefits, so even if they offer an exclusive discounted ticket on its web site – for example, Web Wednesdays – season ticket holders still receive the best price and benefits.

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Ron Goch,
The Telios Group
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