Ron Goch
The Telios Group
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Increase Visibility for Soccer and Volleyball

March 11th 2006

Q. As we look ahead to the fall sports and preparing our marketing and promotions plans for our sports that need assistance with increased visibility and awareness to increase attendance, what strategies do you recommend for soccer, volleyball and other sports other than football?
 

A. Iowa has a couple programs well worth considering if your objectives are to increase visibility, awareness and attendance for soccer, volleyball and other sports.
 

Iowa was able to show appreciation to its donors with the I-Club Appreciation Days, and simultaneously increased attendance at soccer, volleyball and other sports.
 

They’ve achieved similar objectives with increasing visibility and awareness for many of their athletic teams with the Go (see The) Hawks  promotion!
 

Your turn to take a shot!
 

What programs are you implementing to increase visibility, awareness and attendance for soccer, volleyball and other sports?
 

All the best,
 

Ron Goch
The Telios Group

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