Ron Goch
The Telios Group
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Use Technology to Increase Revenues

March 6th 2006

Q. With so many advances in technology today, where should we focus our immediate efforts to maximize revenues and our fans experience on our web sites?
 

A. To maximize ticket sales and season ticket retention, it’s important to have a CRM program.  Ensure success with excellent training, communication, and integration throughout your organization.  To enhance your season ticket holders, group leaders, corporate partners and fan’s online experience; you should have an ezine, weekly web polls and a blog.
 

Your turn to take a swing…
 

How are you integrating new technology into the sales of your athletic programs, as well as using new technology to enhance your fans experiences?
 

All the best,
 

Ron Goch
The Telios Group

Comment (1) | Permalink


One Response to “Use Technology to Increase Revenues”

  1. Jeff McCauley says:

    I think we should take advantage of all the inexpensive technology and have voice and/or video comments from players and coaches either posted to blogs or sent in email to season ticket holders as a benefit to them. 

     

    These things are very easy to do now, but still not common enough to suffer in terms of their “value.” 

     

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