Ron Goch
The Telios Group
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Try New Creative Ticket Sales Programs

March 18th 2006

Q. What can we do to be more creative with our ticket sales programs so we’re not offering the same ticket specials from year-to-year?

A. I like to encourage sports organizations to look outside their geographic area, as well as outside of sports and see what organizations in entertainment are doing, as well as the arts.

Also, explore collaborations with other entities in an effort to package a ticket to your sporting event with a restaurant, transportation company, or a company’s event, such as employee appreciate night.

There actually is a great deal of creativity in sports, entertainment and the arts when it comes to ticket sales strategies. Do some online research, plan well ahead and be open to new concepts and ideas, and you’ll be amazed what’s available to you and the impact new and effective strategies for your market can have on your ticket sales.

Here are a couple examples of creative ticket sales programs outside of sports to get your creativity session started:

Canada: Hertz Sponsors Ski Ticket Offer With Car Rental 

Europe: Promoting Tourism with Movie Premiere 

Your turn to take a shot!

What creative ticket sales program is your sports organization implementing in an effort to stimulate new ticket sales?

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Ron Goch, The Telios Group    

 

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