Ron Goch
The Telios Group
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Touch-points: The New Buzzword in Sports
August 3rd 2006
Q. Touch-point is the new buzzword in sports. What are your thoughts on touch-points and what’s an appropriate number of touch-points with season ticket holders during a 12-month calendar year?
A. Touch-points is critical to any sports organization maintaining a high season ticket holder and group leader retention year-after-year. At a minimum, you should make contact with your season ticket holders at least once per quarter in calendar year. You can build upon these touch-points each year until your customer service executives are in regular contact with your shareholders.
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Ron Goch, The Telios Group
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