Ron Goch
The Telios Group
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Time for a Change
August 8th 2006
Q. What do you recommend if I enjoy selling, but I just don’t feel I’m in the right situation, the right place, or the right organization?
A. It sounds like you need to make a change.
Read this short story from Byron White: “Recently, I heard the top salesperson of an organization make the statement, ‘I can’t endorse this product any longer.’ A visiting consultant replied, ‘Then it’s time for you to go find a product or service you can endorse.’ Within one week, the Number 1 salesperson for that organization left the company. Was that the right choice? Yes. When you don’t believe in your product or service, you’re being dishonest with your prospects and customers when you present the benefits and value of what you sell to them. Talk about internal turmoil! If you don’t believe in your product or service, and don’t have faith that it will accomplish what you say it will – then ‘It’s time for you to go.’”
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Ron Goch, The Telios Group
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