Ron Goch
The Telios Group
Email Ron
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Advertising (2)
- Annual Staff Retreats (2)
- Attitude (3)
- Blogs (6)
- Books (14)
- Branding (2)
- Business Best Practices (11)
- Change (3)
- Cheerleading (2)
- Club & VIP Ticket Sales (4)
- Collaboration (5)
- Courtside Seats (2)
- CR Ticket Programs (4)
- Customer Experience (2)
- Customer Service (5)
- Database Mining & Mgt (8)
- Demograhpic Information (1)
- Event Management (4)
- Event Promotions (9)
- Event Times (1)
- Excellence (2)
- Execution (2)
- Fan Engagement (35)
- Fan Experience (15)
- Fund-raising (5)
- Graduate School (3)
- Group Ticket Sales (20)
- Happiness (4)
- Health & Wellness (2)
- Holiday Ticket Specials (17)
- Inspiration (1)
- Internships (5)
- Jobs in Sports (9)
- Leadership (1)
- Licensing & Merchandise (1)
- Lifelong Learning (2)
- Listening (1)
- Loyalty Programs (1)
- Marathon Running (3)
- Marketing (15)
- Mascot Best Practices (4)
- Media & Public Relations (2)
- Meetings (1)
- Mentoring (4)
- Mini Season Tickets (1)
- Multi-tasking (1)
- NACMA (1)
- Networking (5)
- Planning (3)
- Positive Thinking (4)
- Presentations (1)
- Professional Dev (9)
- Referrals (2)
- Resources (3)
- Role Models (1)
- Sales (13)
- Sales By Phone (7)
- Sales Commissions (1)
- Sales Contests (1)
- Sales Resources (3)
- Sales Teams (1)
- Season Ticket Benefits (6)
- Season Ticket Sales (15)
- Season Tix Retention (12)
- Selling Women's Sports (5)
- Single Evt Ticket Sales (10)
- Social Networking (3)
- Sponsorship Sales (11)
- Student Marketing (1)
- Student Ticket Sales (3)
- Success (6)
- Suites (1)
- Surveys (3)
- Technology (4)
- Television (2)
- Ticket Sales (36)
- Time Management (4)
- Touch Points (2)
- Transportation & Parking (1)
- Trust (1)
- Values (1)
- Viewing Parties (1)
- VIP Seating & Suites (1)
- Vision (1)
- Web Site Best Practices (5)
- Youth Market (1)
- October 2009 (1)
- August 2009 (4)
- July 2009 (4)
- June 2009 (4)
- May 2009 (2)
- April 2009 (2)
- March 2009 (5)
- February 2009 (4)
- January 2009 (4)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (4)
- July 2008 (4)
- June 2008 (5)
- May 2008 (4)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (5)
- June 2007 (21)
- May 2007 (23)
- April 2007 (21)
- March 2007 (17)
- February 2007 (20)
- January 2007 (23)
- December 2006 (16)
- November 2006 (15)
- October 2006 (22)
- September 2006 (20)
- August 2006 (15)
- July 2006 (15)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (29)
- February 2006 (5)
Tapping Into Existing Programs
October 22nd 2007
Q. We’ve had a debate among our staff whether we should start a new program or leverage – tap into – an existing program. What is your advice when it comes to tapping into an existing program, or the benefits – drawbacks – to creating your own program from scratch to strengthen your organizations brand and identity?
A. I like to collaborate with existing programs where you find mutual benefits for all involved. This is a great opportunity to both grow your business, as well as your brand awareness – while keeping the time commitment to a minimum.
I believe this is one of the more efficient strategies for accomplishing your business goals versus continually creating new programs. Strategic alliances and collaborations can be very beneficial for all involved.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Leave a Reply
To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.