Ron Goch
The Telios Group
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Surveys, Focus Groups & Town Hall Meetings
September 19th 2006
Q. Do you recommend most sports teams send a survey, conduct focus groups, or host town hall meetings to gather feedback from its season ticket holders?
A. I recommend all three be conducted on an annual basis following each sport’s season; not just one of the three. Additionally, I’d include former season ticket holders to determine reasons for not renewing, as well as group leaders to gather feedback on their group event experiences.
You could also include mini plan holders and ask how they enjoyed their experiences as mini plan holders and determine what would motivate them to increase from a mini plan to a full season ticket plan.
Finally, consider sharing surveys, distributing evaluation forms, and hosting get-togethers with your corporate partners to receive feedback from each on an annual basis.
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Ron Goch, The Telios Group
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