Ron Goch
The Telios Group
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Successful Marketing Strategies Implemented
January 16th 2007
Q. Are there any marketing, promotions or advertising strategies that have been implemented during the NFL Playoffs that could be successful strategies college athletics could implement next fall?
A. I’ve been able to catch bits and pieces of games, and a few things have stood out that I thought were pretty neat strategies this past weekend.
Leading up to the games during the pre-game show, I liked the McDonald’s Quarter Pounder feature which highlighted the best hits – “Pounders” – from the playoffs.
I also thought the pre-game “UPS Playbook” feature on each team’s game plan, complimented by the promotion of the UPS Playbook web site, was well done and certainly something colleges could do as well.
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Ron Goch, The Telios Group
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