Ron Goch
The Telios Group
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Strategies to Sell More Merchandise

January 22nd 2007

Q. We are in a slump with selling our merchandise and looking for a few strategies to sell more team merchandise?

A. There are a number of colleges and professional sports teams that do a great job of displaying merchandise animated icons in highly visible areas on their web site as well as include special merchandise offers in an electronic newsletters and magazines (ezines) that are a few basic strategies that should assist with keeping your merchandise visible and help increase sales.

Some non-traditional strategies to consider would be a semi-annual clearance sale, similar to what many retailers do, and how about an annual merchandise yard sale?

Sounds crazy, right? Well, it might, but many colleges and sports teams have enjoyed great success with hosting an annual yard sale.

Maryland is just one example of college athletics department that hosts an Merchandise Yard Sale in May, and it not only sells merchandise, but old merchandise (similar to a garage sale) in an effort to move unsold inventory and make room for new merchandise.

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Ron Goch,
The Telios Group
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