Ron Goch
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Special Ticket Offers in Advertising
May 19th 2008
Q. Do you feel sports newspaper advertisements should always include a special ticket offer for fans?
A. Although I believe most sports teams could benefit from including ticket specials in its newspaper advertising, it may not always be necessary a sports team includes a ticket special. A team may be close to a sellout, advertising its participation in post-season play, or in another similar situation where a special ticket offer may not be necessary.
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