Ron Goch
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Community Relations Ticket Sales Programs
March 4th 2006
Q. How can my school increase ticket sales with the attendance of youth?
A. Sports organizations may want to consider taking a closer look at their community relations programs targeted to youth and ask a similar question as the one above: “How can this program help us increase ticket sales with the attendance of youth at our events?”
For example, you may be hosting an annual youth essay contest with different age categories, covering multiple school districts, and hundreds (or even thousands) of youth in your area. You may offer a prize for each age group in each school district, and honor those kids at one of your home sporting events.
This is a great educational program and has the potential – with a few additions – to be a great educational program that substantially increases your “ticket sales with the attendance of youth.”
You could implement a variety of different strategies to generate sizable ticket sales and one strategy may be partnering with a company (or companies) in your area to be a corporate partner of this program or the presenting sponsor.
The corporate partner (or multiple partners) you identify could underwrite the program (including the tickets), and each child who participates in the program could receive one ticket to your sporting event, courtesy of the corporate partner (or partners). Depending on how many school districts and age categories you include in this program, this youth community relations/ticket program potentially represents a lot of youth…and a lot of ticket sales.
There are a number of other strategies to target the youth’s families, friends, etc., and we’ll visit about those strategies in the days and months ahead.
Your turn to take a swing…
What community relations programs are you presently implementing that you could modify or make adjustments – similar to the above- and sell more youth tickets?
All the best,
Ron Goch
The Telios Group
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