Ron Goch
The Telios Group
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Selling Tickets by Category or Territory
October 9th 2006
Q. When it comes to selling season and group tickets, do you feel it’s best to assign groups by territory or category to sales executives?
A. I do not recommend assigning territories for season ticket sales executives, and I recommend assigning categories to group ticket sales executives. A fun approach to the category assignments is conducting a group category draft – similar to a professional sports team’s player annual player draft – among your sales executives.
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Ron Goch, The Telios Group
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