Ron Goch
The Telios Group
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Seeking Hospital Sponsorship
September 25th 2006
Q. We’ve been looking to sign a hospital sponsorship for quite some time and have been unable to interest the hospitals in our area to invest in a sports sponsorship package. Do you have any ideas for how we could crack this category and net a sponsorship?
A. I can provide you with some thoughts and ideas, but I always recommend you ask the prospective corporate partner questions that will lead you to the information you’ve requested. They know their needs and you know what you can offer to meet their goals and objectives.
One area or strategy you may want to explore is the fact there’s been a shortage of nurses across the country the last several years, and hospitals, medical centers and other health care facilities are implementing recruitment, retention and appreciation programs.
Hospitals have been aggressively advertising for nurses and colleges have been equally aggressive in its recruitment.
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Ron Goch, The Telios Group
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