Scripting Sporting Events
August 4th 2006
Q. I’ve heard people in event presentation say that each of our sporting events should be scripted much like a play. What are your thoughts?
A. I’m a big believer in not only scripting athletic events, but also practicing introductions and the event presentation so that come game day, everything flows naturally and the event doesn’t have the look and feel of a scripted event, but more spontaneous and fan engaging.
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Ron Goch, The Telios Group
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