Ron Goch
The Telios Group
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Review of Business Plans
January 2nd 2007
Q. With the New Year, I’m curious to know your thoughts of college athletic departments reviewing marketing and business plans following each sports season or if college athletic staff members should evaluate all sports at the mid-year point?
A. Over the years, I’ve always recapped immediately following each sport’s season, as well as each game and each event. Additionally, I recommend a year-end department review, as well as a staff retreat to review and prepare for the next year.
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Ron Goch, The Telios Group
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