Ron Goch
The Telios Group
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Restaurant Promotions for Basketball Games

November 21st 2006

Q. Can you share a new or interesting on-court basketball promotion for half-times that would be appealing to a restaurant corporate partner? Our standard promotions are old and outdated.
 

A. I don’t know if I can provide new promotions that would be idea for a restaurant promotion, or half-time activities, but I’m happy to share five of the more popular ones in hopes of striking one or two that can be used.
 

Coupons: You can provide the restaurant coupons as fans enter your arena, or distribute as exit coupons thanking fans for attending the game.  Additionally, you could include the coupons with the T-shirts tossed to fans during your “3-point T-shirt Toss;”
 

Eating Contests: Adults, children, faculty and staff, and/or students;
 

Hot Dog Launch: Wrap and launch hot dogs (complete with condiments and coupon packaged with the hot dog) to fans standing and cheering during a selected timeout or half-time. Note of caution: Be careful not to set the compression too high on the launcher or you’ll likely be sharing a hot dog with more than one fan…which happened several years ago at a basketball game;
 

Loudest Section: Encourage fans to cheer for burgers, pizza or whatever food you and the restaurant agree to deliver to fans – or a section of fans – who cheer the loudest during a selected timeout of a game;
 

Student’s Dinner: Provide meals to the first 100-500 students who enter your arena for a game.  A nice touch might be your coach greeting the students, thanking them for coming out to the game and supporting the team, and handing them a boxed dinner or pizza, courtesy of the corporate partner.
 

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Ron Goch,
The Telios Group
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