Ron Goch
The Telios Group
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One Strategy to Increase Football Attendance
March 7th 2006
Q. What one strategy would you recommend this off season that would have the biggest impact on our 2006 football home attendance?
A. Just one? Well, your ticket sales are only as good as your prospect ticket buyer lists, and since college athletics usually finds itself reaching out to the same former season ticket holder and single game buyer lists each year, I’d recommend implementing a solid strategy to enhance your prospective ticket buyer lists.
If you do not have a free fan ezine or e-newsletter, develop one as soon as possible and post a subscription box in the most visible location on your web site.
If you do have a solid lead list generation strategy in place, commit to and implement a group ticket sales program…now!
Your turn to take a shot…
What strategies are you presently implementing that will have a significant impact on increasing your 2006 football game attendance?
All the best,
Ron Goch
The Telios Group
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