Ron Goch
The Telios Group
Email Ron
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Advertising (2)
- Annual Staff Retreats (2)
- Attitude (3)
- Blogs (6)
- Books (14)
- Branding (2)
- Business Best Practices (11)
- Change (3)
- Cheerleading (2)
- Club & VIP Ticket Sales (4)
- Collaboration (5)
- Courtside Seats (2)
- CR Ticket Programs (4)
- Customer Experience (2)
- Customer Service (5)
- Database Mining & Mgt (8)
- Demograhpic Information (1)
- Event Management (4)
- Event Promotions (9)
- Event Times (1)
- Excellence (2)
- Execution (2)
- Fan Engagement (35)
- Fan Experience (15)
- Fund-raising (5)
- Graduate School (3)
- Group Ticket Sales (20)
- Happiness (4)
- Health & Wellness (2)
- Holiday Ticket Specials (17)
- Inspiration (1)
- Internships (5)
- Jobs in Sports (9)
- Leadership (1)
- Licensing & Merchandise (1)
- Lifelong Learning (2)
- Listening (1)
- Loyalty Programs (1)
- Marathon Running (3)
- Marketing (15)
- Mascot Best Practices (4)
- Media & Public Relations (2)
- Meetings (1)
- Mentoring (4)
- Mini Season Tickets (1)
- Multi-tasking (1)
- NACMA (1)
- Networking (5)
- Planning (3)
- Positive Thinking (4)
- Presentations (1)
- Professional Dev (9)
- Referrals (2)
- Resources (3)
- Role Models (1)
- Sales (13)
- Sales By Phone (7)
- Sales Commissions (1)
- Sales Contests (1)
- Sales Resources (3)
- Sales Teams (1)
- Season Ticket Benefits (6)
- Season Ticket Sales (15)
- Season Tix Retention (12)
- Selling Women's Sports (5)
- Single Evt Ticket Sales (10)
- Social Networking (3)
- Sponsorship Sales (11)
- Student Marketing (1)
- Student Ticket Sales (3)
- Success (6)
- Suites (1)
- Surveys (3)
- Technology (4)
- Television (2)
- Ticket Sales (36)
- Time Management (4)
- Touch Points (2)
- Transportation & Parking (1)
- Trust (1)
- Values (1)
- Viewing Parties (1)
- VIP Seating & Suites (1)
- Vision (1)
- Web Site Best Practices (5)
- Youth Market (1)
- October 2009 (1)
- August 2009 (4)
- July 2009 (4)
- June 2009 (4)
- May 2009 (2)
- April 2009 (2)
- March 2009 (5)
- February 2009 (4)
- January 2009 (4)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (4)
- July 2008 (4)
- June 2008 (5)
- May 2008 (4)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (5)
- June 2007 (21)
- May 2007 (23)
- April 2007 (21)
- March 2007 (17)
- February 2007 (20)
- January 2007 (23)
- December 2006 (16)
- November 2006 (15)
- October 2006 (22)
- September 2006 (20)
- August 2006 (15)
- July 2006 (15)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (29)
- February 2006 (5)
New Sponsorship Strategies or Inventory
May 24th 2006
Q. Are there any new strategies or inventory in the way of sponsorship sales?
A. There’s always new and fresh strategies available for selling sponsorships, as well as inventory you can create and offer to prospective corporate partners.
Last week, I read a story about how Lexus and Toyota were suiting up for Monday Night Football by splitting a sponsorship. You can read more about this here.
The fully integrated multiplatform promotion includes “The Lexus Perfect Play” where fans can vote on their favorite play, as well as “ESPN’s Football Nation presented by Toyota,” a branding initiative developed around all Monday Night Football activities.
If you’re not implementing the perfect play promotion or you haven’t created a branding initiative, these are two examples of strategies and/or inventory you can sell to sponsors, as ESPN did with Lexus and Toyota.
It’s also an interesting approach with Lexus and Toyota splitting the sponsorship versus just one of them investing in the sponsorship rights.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Leave a Reply
To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.