Ron Goch
The Telios Group
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Netting Strong Show Rate
October 11th 2006
Q. We’ve tied tickets into corporate sponsorships as a way for the sponsors to underwrite tickets for kids and non-profit groups. We just don’t get a good return from people utilizing the tickets. What do you recommend we do to increase use of tickets?
A. I’d recommend assigning an intern or staff member to coordinate these ticket programs – developing strategies to use the tickets and maintaining consistent touches with your corporate partners to determine if they would like to distribute to youth or if they would like for your organization to distribute the tickets to a selected non-profit organization on their behalf.
Have the program coordinator develop a list of non-profit organizations that do not have the budget or resources to purchase tickets, and have your program coordinator work with each of the organizations on the list to distribute the tickets, assist with transportation needs, and create in-arena/stadium opportunities for the groups to experience when they arrive for the game.
This could include a tour of your facility, a post-game Q&A with a player or coach, or an on-court/field experience for all who attend.
This should give you a good start and foundation for increasing use of your donated tickets.
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Ron Goch, The Telios Group
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