Moving Tickets and Sponsor’s Products
May 10th 2007
Q. How can I create a promotion that both provide value to a sponsor while also helping us sell more tickets?
A. There are many ways to structure ticket promotions with sponsors that provide value to the sponsor and assist you with selling tickets. One way to consider might be offering fans that purchase your sponsor’s product and one of your game tickets, a second ticket free.
Essentially this is a buy one get one free ticket offer, but it also provides your sponsor with added value.
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Ron Goch, The Telios Group
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