Ron Goch
The Telios Group
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Looking To Improve Player Introductions
November 15th 2006
Q. We’ve always introduced our basketball team from the bench, and I’d like to create a new tradition to entertain the fans, or interact with the fans during our team introductions. What are some strategies teams have implemented to improve player introductions?
A. There are many different ways to introduce players and engage your fans at the same time. You may want to consider a ball exchange, which WNBA teams are known to do when players are introduced. Teams line up youth on the court and as each player is introduced, they hand one of the youth a basketball and exchange a high-five.
Some teams who have stairs that lead down to their court have positioned a different player at each stair entrance, and as the players are introduced, they run down the stairs and high-five fans on the way down to the court.
Players have also been known to toss mini-basketballs or T-shirts into the stands as each are introduced, or all at once following introductions.
And another strategy you could consider is the tunnel entrance, but I would recommend doing something different than the traditional inflatable tunnel. Be creative and different from your local and conference teams so whatever you do crates a buzz and entertains your fans. Adding pyrotechnics and lighting can also be fun for all involved.
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Ron Goch, The Telios Group
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