Ron Goch
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Inaugural Event Marketing
September 22nd 2008
Q. We will be hosting a first-time golf tournament fundraiser that we’re hopeful will be an in-going annual fundraiser. Some committee members are encouraging us to state “First Annual Golf Tournament” in our advertising so people know this will be an annual event. I’d prefer “inaugural” versus “first annual.” What do you recommend?
A. I recommend using “inaugural” because that’s exactly what it is, and next year’s event would be the “second annual.” It’s not an annual event until year two and beyond.
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