Ron Goch
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Group Ticket Theme Events
March 1st 2006
Q. What would you say are some of the more successful group ticket theme night events, as well as some of the more unique group ticket theme events?
A. There are many successful group ticket theme events being executed in sports. To be successful, sports organizations have gone beyond the traditional group ticket flyer programs to offer a unique group ticket theme night experience tailored to each group category.
Five theme nights that have proven to be very successful in sports are:
Armed Forces Appreciation Day/Night. One strategy to consider is a joint color guard presentation.
Faith and Family Day/Night. A few organizations have hosted a “Preachers in Sneakers” basketball game that has proven successful.
Boy/Girl Scout Day/Night. Packaging a patch with the ticket has proven successful, and some sports organizations are also offering badge workshops for attendees.
First Responders Day/Night. This group theme event targets police, fire and EMT. A pre-game basketball or flag football game between the groups has proven to be a fun fund-raising event for all involved.
Sports and Entertainment Career Day/Night. Some sports organizations have also included a game day/night job shadow component with this event, and panel discussions with sports and entertainment professionals have been well attended.
Three rather unique group ticket theme events that sports organizations have hosted with success include: Home School Day/Night; Nurses Appreciation Day/Night; and 4-H Friends and Family Day/Night.
Your turn to take a swing…
What are some of the most successful group ticket theme events – as well as some of the most unique group ticket theme events – your sports organization has hosted?
All the best,
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