Ron Goch
The Telios Group
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Generating Ticket Sales for a Losing Season
April 28th 2006
Q. In your opinion how closely linked are sports marketing (such as promotions, give-away items, halftime performances and public relations) to ticket sales for an athletic event? Meaning even if a team is having a losing season is it still possible through hard work and determination from a marketing side to have good attendance at the games?
A. The question of the day a few weeks ago centered on generating ticket sales when losses pile up and you can read about that post here for the answers to generating attendance whether you’re experiencing a winning or losing season.
As for how closely linked promotions, give-away items, half-time performances and alike are to generating solid ticket sales, I believe the total event and fan experience needs to be excellent every event you host to maintain solid ticket sales and garner repeat ticket sales…or to move a single-event ticket buyer to a mini-plan investor…and eventually to a full season ticket plan holder.
But regardless of wins and losses, you can always offer an excellent overall fan experience and be undefeated when it comes to customer service.
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Ron Goch, The Telios Group
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