Ron Goch
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Future of Social Networking

October 27th 2008

Q. Is social networking a business fad or a strategy you see continuing to grow as it has the last few years?

A. I’m amazed at the growth of social networking, and how it’s not only appealing to teens, but statistics show the baby boomers are one of the fastest growing demographics across all social networking.

The fact Facebook, which at one time just a few years ago was exclusive to the college market, and now has over 100 million users is proof to me that social networking isn’t going anywhere soon and it has become a legitimate business strategy for those companies willing to invest the time and energy to maintain their social networks.

 

It will be very interesting to see where social networking is a few years ago and the role it plays in the every day life of consumers as well as how businesses leverage the various social networks for advertising and sales.

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