Ron Goch
The Telios Group
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External Collaborations to Sell Tickets
April 3rd 2006
Q. You’ve shared ways to collaborate between marketing and community relations. What about external collaboration ideas or programs to sell more tickets?
A. The Southwest Michigan Devil Rays and the Battle Creek Knights are collaborating on a neat baseball-basketball doubleheader ticket offer. Two separate events and two tickets for just $10.
The Southwest Michigan Devil Rays are also doing a neat kids program in collaboration with The Dow Chemical Company called Project Kids where tickets are sponsored for youth to attend the Devil Rays games.
Your turn to take a shot!
What external group, organization or company could you collaborate with in an effort to achieve dual objectives and sell more tickets to your sporting events?
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Ron Goch, The Telios Group
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