Ron Goch
The Telios Group
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Effective Enter to Win Contests
April 17th 2007
Q. I see many ways people can enter to win tickets and trips, and they must work because a lot of people do them, but we don’t get a lot of people to sign up to win our tickets. Is there something I’m missing?
A. Just as it’s all about the fan’s experience at one of your events, how you position and promote your enter to win contests is also about the experience.
Along with a pair of tickets, you could offer a behind the scenes tour, a backstage pass, or a tour of the locker room and facilities. You may want to consider providing a meet and greet experience with a coach and/or player.
Your prize pack could also include a T-shirt or jersey featuring your team’s logo, but to make it unique and enticing to those entering the contest, offer to have the T-shirt or jersey autographed to the winner by a player and coach and signed.
Adding these elements or similar benefits and experiences to your enter to win contests should increase future participation.
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Ron Goch, The Telios Group
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