Ron Goch
The Telios Group
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Customized Group Ticket Flyers
June 14th 2007
Q. When it comes to group ticket flyers, is it best to customize flyers for groups or simply provide group brochure and customize the group experience?
A. I recommend you prepare three to three to four group ticket flyer templates you and your sales team can use. This way, all you need to do is customize the headline, ensure proper pricing, and add the group’s logo and any short tidbits special to the group.
This is an efficient way to “customize” flyers without taking up a lot of sales time creating flyers.
Group brochures are beneficial, but I’d minimize the amount you print and send via direct mail, unless you have a staff of sales execs who can follow up on a timely basis with each person receiving the brochure.
However, keep in mind you can always post the brochure online, and save substantially by making calls or meeting in person and pulling up the online PDF of your brochure.
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Ron Goch, The Telios Group
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