Ron Goch
The Telios Group
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Creative Way to Drive Enter to Win Sign-Ups
May 23rd 2007
Q. We know one of the best ways to build a database is to offer enter to win contests to our fans, and hopefully we’ll capture the names and addresses of non-season ticket buyers. However, we struggle to get people to enter our contests. Who does it successfully and do you have an example of a creative way to increase our enter to win contestants so we can build our database?
A. The Angels have a great enter to win contest they’re doing this year that involves Chevy. The Angels are providing fans the opportunity to win one of 12 Chevy vehicles throughout its 2007 season in the Saturday Night Drive enter to win sweepstakes; a terrific way to “drive” enter to win sign-ups!
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Ron Goch, The Telios Group
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