Ron Goch
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Connecting Players with Fans
March 10th 2006
Q. What are some of the best ways college athletics and sports organizations are connecting players with season ticket holders and fans at athletic events?
A. Here are five ways your players (student-athletes) could interact / connect with your season ticket holders and fans.
Have the student-athletes and coaches available at the arena or stadium entrances to surprise your fans with greeting each as they enter your facility.
Have a different student-athlete – or pair of student-athletes – sign autographs for 20 to 30 minutes following each home athletic event.
On occasion, have your basketball student-athletes enter from the concourse and run down the aisles slapping high-fives with your fans as they make their way to the court for player introductions.
Host a post-game Q&A with a different student-athlete following each home game, or have the post-game radio show audio piped throughout your arena or stadium for fans to stay and interact with questions from the stands to the coach and student-athletes.
Provide your fans access to courtside or sideline areas to observe and take pictures of the player’s pre-game on-court or field activities.
Your turn to take a shot…
What are you doing to connect your student-athletes, coaches and fans?
All the best,
Ron Goch
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Question of the Day - Blog Archive » Fostering Relationships & Fulfilling Dreams says:
April 10th, 2006 at 5:45 am
[…] A. On March 10, I did write about Connecting Players with Fans, and just last week I read a story about how the Greater Baltimore Committee hosted its 27th annual luncheon with the Orioles and community business people since 1979. […]