Ron Goch
The Telios Group
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College Students Attendance at Games
July 20th 2006
Q. Our students can attend our football games as a part of their activities fee, but we still struggle to get students to games. What are the best strategies for increasing college student attendance at football games?
A. First, I’m a big believer in asking students – as well as season ticket holders, group leaders and others – what motivates them to attend games. It sounds so simple yet not many ask the students what would motivate them. I encourage you to ask your students, listen and respond to what they tell you.
Second, in focus groups I’ve conducted with students on various campuses, they’ve communicated how they appreciate free giveaways and food, as well as when athletic departments conduct on-field promotions and contests that are especially designed for students (ie, kick a field goal for tuition waiver).
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Ron Goch, The Telios Group
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