Ron Goch
The Telios Group
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Changing Things While You’re Still No. 1
June 1st 2006
Q. You’ve undoubtedly have heard the saying, “Winning is your best marketing.” Well, we’ve won a lot and as a result, have always sold a lot of tickets. We continue to win, but not as often as we used to and the fans are not coming out as they used to. We keep doing the same thing year after year because it’s worked over the years. “Why change what works?” I think we need to change things up and try new marketing and promotions strategies. What do you think?
A. One of the hardest things to do for many companies and sports organizations who are No. 1 is continuously improve and innovate its business operations. Many feel “Why change if what we’re doing works?”
It’s easy to become obsessed with attendance figures and ticket sales when you’re leading the league and everyone’s talking about your success on and off the field. What’s not so easy is having a fresh perspective and understanding circumstances change and we need to keep innovating if we want to stay on top.
Anticipating change and staying ahead of the game by being a creator and innovator is important if you want to remain No. 1 and offer your fans a unique experience each and every year versus – for example – the same event presentation year after year. Listen to the market. Your fans will tell you what they want if you ask them.
Review, evaluate, and ask for feedback, ideas and continue to improve what you’re doing. Offer your fans a unique experience each and every year no matter if you’re No. 1 or if you’re No. 2. Change is good.
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Ron Goch, The Telios Group
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