Ron Goch
The Telios Group
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Bobble Heads on Traditional Slow Nights

October 8th 2007

Q. Would you recommend a team give away bobble heads and other popular premium items on traditionally slow attendance nights in an effort to increase attendance and the season ticket holder show rate?
 

A. I’d recommend a sports team invest in attracting large groups and organizations with special ticket packages that could include bobble heads and specialty items, and unique experiences for a special package price.
 

With the group tickets offered at a discounted price, and the premium included in the package, the ticket, premium item and experience (ie, court / field time or a post-game Q&A with a player / coach) would be similar to a walk-up price and be an attractive offer for groups and organizations looking for events and activities  for their youth group, association, club and/or organizations.
 

In addition, you will want to maintain consistent communication with your season ticket holders, identify games they will and will not be attending, and either offer an opportunity online where they can re-sell or share their tickets; the opportunity to exchange their tickets for another game; or the ability to donate their tickets to a “Tickets for Kids” or similar program you offer to your fans.
 
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Ron Goch,
The Telios Group
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