About Us


Ron Goch
The Telios Group
Email Ron

Our Social Networks

AddThis Feed Button

Pages
Links
Categories
Archives



Baseball and Softball Group Ticket Sales

February 25th 2006

Q. What are some ways to increase group ticket sales for baseball and softball games? 

A. An excellent way to increase group ticket sales at your baseball and softball games is to create group ticket specialty programs that offer group attendees a unique, once in a lifetime event experience. 

Create pre-, in- and post-game experiences that groups have an opportunity to participate in for a minimum group ticket purchase.  Three examples of group ticket specialty programs for baseball and softball games could include the following: 

1. Youth Take the Field: A youth group purchasing a minimum of X group tickets would have the opportunity to take the field with – and stand next to – players during the singing of the National Anthem. 

2. Field of Dreams: A once in a lifetime opportunity for a youth baseball or softball team (or teams) to play / practice on the same field your team plays their games.  The youth game or practice could take place hours prior to your home game or on a non-game day. 

3. FUN-raisers: Schools, non-profit organizations, charitable groups and youth teams or organizations could use your tickets to raise funds for their group or an event.  The group selects the game they’d like to sell tickets, you provide the group fund-raising promotional material, and the group receives a pre-determined dollar amount for each group ticket they sell. 

Along with the unique group attendee experience opportunities, you can also include in each ticket package the group’s name in lights on your scoreboard; a group picture on your field (post on your web site for each attendee, their family and friends to visit your site and see); and conduct an enter to win contest (a great way to capture individual group attendee names and contact information) that’s exclusive for the group to win an autographed item or a merchandise item from your team shop. 

Your turn to take a swing… 

What group ticket specialty programs do you offer that have successfully increased your baseball and softball ticket sales? 

All the best, 

Ron Goch
The Telios Group 

Comment | Permalink


Leave a Reply

To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.