Ron Goch
The Telios Group
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Bank Promotions for Basketball Games
November 20th 2006
Q. I am looking for ideas for a bank promotion or a contest to be used during a basketball timeout.
A. The oldies but goodies include the dash for cash, the cash cube and the splash for cash (kid’s pool filled with water and coins). You could also do the “bank shot” promotion which has a nice name tie-in.
We once did a $10,000 cash grab where we delivered to center court what looked to be bags of money in a wheel barrel. We had a student dressed as a security guard (the uniform, hat and badge) who played the security guard role well as he wheeled the money out and dumped it on the court.
The contestant had 15 seconds to select one of the bags – which were numbered 1 to 100 – that either had the consolation prize of $100 or the grand prize of $10,000.
The contest was insured, and we had a camera on the spot watching as the bag was selected and opened by the security guard in front of the contestant. It made for great TV highlights – as well as for everyone in the arena – when one contestant actually selected the $10,000 money bag and went crazy – jumping up and down, and screaming at center court. The crowd erupted with enthusiasm as well.
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Ron Goch, The Telios Group
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