Ron Goch
The Telios Group
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Advertising on Hotel Keys
August 17th 2006
Q. I’ve received promotional material for advertising on hotel keys. Do you feel this is good advertising for a sports team?
A. I’ve received my share of hotel keys with advertisements on them. Very few have included sports team advertisements. The Colonial Athletic Association has done a nice job of including this advertising inventory in its partnership agreement with the Richmond Marriott, which is the host hotel for the annual CAA Men’s Basketball Tournament. It’s a great way to advertise the tournament to its guest, and compliments the hotel window and floor decals, and other hotel assets that promote the basketball tournament.
Unless you have a trade agreement with a hotel, I wouldn’t recommend investing money in the hotel room key advertising. It does tie in well with hotels that are the host hotel for sports tournaments and similar events, but not the best use of advertising dollars if your objective is to sell tickets to regular-season sporting events. There are other ways you could tap into hotels as a way to advertise your home schedule and opportunities to purchase tickets.
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Ron Goch, The Telios Group
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