Ron Goch
The Telios Group
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Addressing Shrinking Season Ticket Sales
June 15th 2006
Q. Season ticket sales seem to be decreasing among sports teams, arts and entertainment. What could we do immediately to address the shrinking percentage of season ticket renewals?
A. One of the most important and effective strategies you can implement is a year-round customer touch-point program. You can check out the Telios Tips blog here to get five touch-point ideas, as well as two other posts I made in this blog – one earlier this month (June 6) and the second last May. You can access those two posts here.
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Ron Goch, The Telios Group
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