Ron Goch
The Telios Group
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What’s Your Jean Pool?

October 5th 2006

Do you make a fashion statement with your jeans?  My favorite pair of jeans is my wife’s least favorite jeans.  They have too many holes to count, but no worries, each are patched so the way I see it, there are no holes.

They’re the most comfortable pair of jeans I own, and I’ve owned them – along with the rest of my limited number of jeans – for many years.

According to James Sullivan, author of “Jeans: A Cultural History of an American Icon,” Jeans need celebrities and celebrities need jeans.

I can relate to needing a comfortable pair of jeans.  My wife has tried unsuccessfully to toss my jeans versus patching them one more time, and I just can’t part with them.  Why should I buy a brand new pair of jeans I need to “break-in” when I can simply patch my “premium” pair?

Oops, I’m getting ahead of myself here.  See, James’ book examines the relationship between celebs and “premium” jeans.

I’m not sure my faded and well-patched Old Navy jeans would be considered “premium” to others – definitely not to my wife – but trust me, they’re “premium” jeans when it comes to comfort.

So the next time you think about tossing those old jeans of yours because they have a hole in them, consider adding a patch or two and you’ll be well on your way to owning a pair of “premium” jeans.

Ron Goch, The Telios Group
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