Ron Goch
The Telios Group
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April 18, 2024
Many times we don’t ask others what they want and we guess. Why do we guess what others want instead of just asking?
As a consultant, I’m often asked my thoughts on an idea or a strategy. One of the first questions I ask is how the idea or strategy was generated. Was the idea self-generated without the customer or prospects thoughts and ideas? If so, I recommend asking the customer or prospect what THEY want, what THEIR ideas are, or what THEY would enjoy.
Many times we think we’re supposed to come up with all the answers, solutions and strategies and we don’t think about asking the customer or prospect.
I’ve done this many times over the years – assumed I knew exactly what someone wanted – but somewhere along the way, I realized (probably after being wrong so many times!) I really didn’t have a clue what customers or prospects wanted.
Out of motivation to satisfy customers and find ways to please season ticket holders or other customers, I began asking the customer for their thoughts, ideas and suggestions on season ticket holder benefits they would enjoy receiving, or what season ticket holder gift they would want to receive as an early-bird renewal incentive, and the results were nothing short of amazing.
It sounds too easy doesn’t it? Instead of guessing what customers want, you simply ask them. Instead of holding meeting after meeting with co-workers and associates, brainstorming what you and your associates think you should give customers, or what incentive to provide prospects, you ask your customers and prospects what they want.
It truly is that easy and I encourage those of you who are not presently asking to ask your customers and prospects what they want, and you’ll take the guess work out of your work.
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Ron Goch, The Telios Group
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